Cinderella Shoes is a brand identity created for a woman’s shoe store that only carries large shoe sizes. The brand was to be sassy and fun, and make women with large feet feel like they could finally own a pair of shoes everyone else envied.
The final logo is a crown comprised of different high heels, and meant to make the consumer feel like a princess from the moment they walk through the door. Inside the store, there are sassy shoe quotes near the register, encouraging customers to laugh and treat themselves to some new shoes. The shopping bags and shoe boxes also feature these fun quotes.
