The concessions at Daytona International Speedway sell food and beverages to fans, with the convenience of having different combos that make the overall price of the food less expensive. Currently, sales are not as high as they could be due to the speedway’s policy of allowing fans to bring size-approved coolers inside the speedway with their own food and drink. The packaging series should make eating at Daytona International Speedway convenient, fun, and easy. The design of the trays and cups need to coincide perfectly for the most convenient transportation of food, as well as help add to the Daytona International Speedway experience.
The combo food tray is designed to resemble a NASCAR stock car, with a simple design to encourage fans to draw on it, take pictures, and upload them to Instagram to enter a contest to win tickets to the Daytona 500. The fry cup is designed to resemble a socket wrench, with facts about different pit stop tools that are necessary to fix the stock cars throughout a race. The removable koozie is designed to encourage fans to purchase a beverage from the concessions even if they brought their own beverages, just so they can have a koozie to keep their own beverages cold. The universal tray is designed to carry a variety of beverages, fries, or hot dogs, especially the Fast Frank combo meal. The food tray is designed to look like stacks of NASCAR Goodyear tires, with different NASCAR pit crew positions and their job descriptions. Lastly, the Fast Frank hot dog sleeves were designed to easily carry hot dogs with a perforated strip for easy hot dog access, with fun NASCAR questions on the outside and the answers on the inside. The colors are also meant to correlate with the colors of the flags during a race, and make it a fun way to have a hotdog-eating contest for fans.
